HEYWEAR – Center

*Case study of the Heywear brand identity by Center, the Brooklyn-based design studio (61 Greenpoint Ave #307, Brooklyn NY).*

Heywear launched in a prime location in Manhattan and needed an identity to match its optical ambitions. With the promise of an exam and prescription eyewear in 30 minutes, it is positioned to make the industry more transparent and accessible.

Our branding is a celebration of both sides of the experience, bridging the gap between the technical process of optometry and the gift of self expression.

Team

• Alex Center

• Andrew Galloway

• Pete Freeman

• Ashleigh Bowring

• Jeff Kardos

• Kevin Batory

• Ellie Jepsen

• Ciaran Brandin

• Liz Mydlowski

Services

• Identity

Collaborators

• Space by: Savvy Studio

• Space Photography: Alex Jais

• Photography: Garnish Studios

*Note: the page also embeds three videos not archived here — the Heywear logo animation (HW_Logo-animation_square_beige.mp4) and two motion pieces (HEYWEAR_MOTION-1-1.mp4, HEYWEAR_MOTION-2-1.mp4), all under https://center.design/wp-content/uploads/2024/09/.*