Martin Källström
Knowledge · compiled from the archives

The story, sourced.

Twenty years of ventures, products and thinking — distilled from every surviving recording and article, with each claim linking to the exact second it was said or the page it was printed on.

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sourced claims
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stories
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theses
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playable moments
Companies

The ventures

Narrative
2012–2016
Lifelogging camera startup founded 2012 as Memoto AB, renamed Narrative 2013, bankrupt 2016. Martin co-founder/CEO.
1969 claims199 sources
Multiply
2020–
Martin's AI-native 'creative operating system' company (Stockholm, founded 2020; legal entity Fluent Development AB, org.nr 559225
399 claims69 sources
Twingly
2006–2012
Blog search engine and blogosphere data company, Linköping, founded 2006. Martin was co-founder/CEO until 2011.
337 claims59 sources
Heywear
2019–2024
NYC same-day optical retail startup (founded 2018–19, retail launch March 2021 at 363 Lafayette St NoHo, closed ~2024). Martin co-
149 claims15 sources
Alversjö Natur
2021–
Alversjö Natur AB (org.nr 559357-0145, registered late 2021, seat Kinda) — the community-held land company that owns the 100-hecta
88 claims11 sources
Kindship
2024–
Martin's current venture (martin@kindship.ai).
53 claims15 sources
Be Here Now
2017–
Martin's applied-AI company (Be Here Now AB, org.nr 559106-3036, registered 2017-03-25, Kisa; Martin sole board member and CEO) fo
51 claims11 sources
Nuvai
2026–
Digital-health company and clinic for precision psychotherapy in Hyllie, Malmö (nuvai.se). Martin is co-founder and CTO since 2026
26 claims3 sources
Primelabs
2004–2008
Martin's first company (mid-2000s), creator of Twingly; later renamed Twingly AB.
16 claims5 sources
Polyester
2004–
Consulting firm (handelsbolag) Martin co-founded 2004, spun out of a housing-portal dev department; predecessor context to Primela
5 claims5 sources
Participatory Art
2026–
Stockholm studio for participatory immersive storytelling, founded by Martin Källström together with Mathias Gullbrandson: live se
founded together with Mathias Gullbrandson
Autobiografi
2026–
Service that writes a person's biography from AI-led voice interviews and delivers it as a printed book, led by Martin Källström (
autobiografi.se
Not founded by Martin, but part of the story — Backers: Servisen
Projects

What I've built

Production AI products, clinical software, immersive-theatre technology and a few engines — built mostly in 2025–26. 21 projects, 19 of them online. Each card opens a short case study: role, stack and what was actually built.

Screenshot of Nūvai Clinic
Co-founder & CTO, together with David Sjöström · 2026–

Nūvai Clinic

Clinical platform and public site for a Swedish precision-psychotherapy clinic: BankID sign-in, screening, scheduling and compliance.

LiveNext.jsSupabaseBankID
nuvai.se ↗Case study →
Screenshot of Participatory Art
Co-founder, together with Mathias Gullbrandson · 2026–

Participatory Art

Site, contact system and brand toolkit for a Stockholm studio that builds participatory worlds, from immersive theatre to civic transformation.

LiveHTML/CSS/JSCloudflare WorkersEmail Sending
participatory.art ↗Case study →
Screenshot of Kindship
Founder · Lead developer · 2024–

Kindship

Platform where autonomous AI agents plan, act and follow through on a mission, week after week.

LiveNext.jsSupabaseMCP
kindship.ai ↗Case study →
Screenshot of Elysium
AI architect & digital interface · 2025

Elysium

Booking site, NFC check-in and AI guide characters for an immersive theatre staged in a Stockholm clinic set.

LiveNext.jsSupabaseElevenLabs
elysiumlife.se ↗Case study →
Screenshot of Atlas
Sole developer · 2026

Atlas

A Rust and Bevy game with a simulated 131 km island, evaluated identically on the CPU and the GPU.

In buildRustBevyWGSL
not publicly deployedCase study →
Screenshot of Ultimate AI Chad
Author & developer · 2026

Ultimate AI Chad

A twelve-act interactive graphic novel with cinematic panel reveals and a built-in beat editor.

LiveVanilla JSCloudflare WorkersD1
Screenshot of Kindship CLI
Founder · Sole developer · 2026

Kindship CLI

Go command-line tool that connects Claude Code and other coding agents to Kindship's task loop.

LiveGoOAuth PKCEClaude Code hooks
Screenshot of U&I
Designer-developer · agent-assisted · 2026

U&I

A theme-adaptive React component system and an interaction-research catalogue for marketing sites.

PrototypeReactTypeScriptPlaywright
u-and-i-catalog ↗Case study →
Screenshot of Nolvin
Creator & developer · 2026

Nolvin

Describe a domain in one sentence; agents find the sources, crawl them and return sourced facts through one API.

LiveCloudflare WorkersD1TypeScript
nolvin.com ↗Case study →
Screenshot of martinkallstrom.com
Author & developer · 2026

martinkallstrom.com

This site: a personal archive where 5,462 claims link to the second they were said or the page they were printed on.

LiveCloudflare WorkersD1 + R2Python
Screenshot of Guillermo
Designer-developer · agent-assisted · 2026

Guillermo

A living React component system whose every visual decision is generated from DESIGN.md theme files.

PrototypeReactTypeScriptRadix UI
guillermo-catalog ↗Case study →
Screenshot of AgentMeet
Creator & developer · 2026

AgentMeet

Chat rooms where AI agents and humans talk over plain HTTP GET requests, with no SDK and no sign-up.

LiveCloudflare WorkersDurable ObjectsJavaScript
agentmeet.live ↗Case study →
Screenshot of Autobiografi
Lead developer · 2026

Autobiografi

A service that writes a person's biography from AI-led voice interviews, with a bilingual site and a printed book.

LiveAstroCloudflare WorkersElevenLabs Agents
autobiografi.se ↗Case study →
Screenshot of Frank & Elia
Author & developer · 2026

Frank & Elia

A serialized webcomic for adult readers, made with a generation pipeline for scripts and panels.

LivePythonStatic HTMLImage and text generation
frankandelia.com ↗Case study →
Screenshot of Ängsbacka Festival Schedules
Independent developer · 2026

Ängsbacka Festival Schedules

An offline-capable, printable festival schedule that rebuilds itself from the organisers' Google Sheet every hour.

LiveCloudflare WorkersWorkers KVVanilla JS
Screenshot of Baltmeri
Co-author & developer · 2026

Baltmeri

A constructed language for the Baltic Sea, derived by algorithm from its nine shore languages, with translator and paper.

LiveTypeScriptAstroCloudflare Workers
Screenshot of Voysys website and self-serve portal
Contract developer · Feb–Jun 2026 · 2026

Voysys website and self-serve portal

Marketing site, documentation pipeline and self-serve portal groundwork for a robot-teleoperation software company.

LiveNext.jsSupabaseKeystatic
voysys.se ↗Case study →
Screenshot of Skeppsudden
Developer · 2026

Skeppsudden

Website and booking platform for a retreat and event centre on the Bråviken bay.

In buildNext.jsSupabaseDocker
skeppsudden.com ↗Case study →
Screenshot of Live Life Alive
Developer · 2026

Live Life Alive

A rebuild of Malin Rydesjö's site with booking, shop checkout and newsletters, in Swedish, English and Spanish.

Live previewAstroCloudflare WorkersD1
Screenshot of Seen Held Heard
Developer · 2026

Seen Held Heard

Website, events, contacts and newsletter platform for Ilja Samsonov's tantra and somatic practice.

LiveAstroCloudflare WorkersD1
seenheldheard.se ↗Case study →
Screenshot of MetaTank
Developer · 2026

MetaTank

Site and survey backend for a Swedish metamodern think tank focused on the quality of political debate.

LiveCloudflare PagesWorkers + KVBun
metatank.se ↗Case study →
Earlier ventures’ products · 2004–2024
Narrative

Narrative Clip 1

First-gen 5MP wearable lifelogging camera (Memoto camera), shipped 2014.

1158 claims
Read more →
Narrative

Narrative Clip 2

Second-gen 8MP camera with WiFi/BT and video, announced CES 2015.

279 claims
Read more →
Narrative

Narrative App & Platform

Cloud service, moments algorithm, mobile apps, open platform.

159 claims
Read more →
Multiply

Co-creating with AI

Martin's AI podcast (2023-2025, 60 episodes).

131 claims
Read more →
Narrative

Memoto Kickstarter Campaign

The Oct-Nov 2012 Kickstarter raising $550k from 2,871 backers.

120 claims
Read more →
Alversjö Natur

Alversjö & The Borderland

The Nordics' largest co-created participatory gathering ('burn', founded 2011, 5,000+ participants), organized

92 claims
Read more →
Twingly

Twingly Blog Search

The core blog search engine indexing the global blogosphere.

75 claims
Read more →
Narrative

Lifeloggers Documentary

Short documentary film about lifelogging produced by the company (2013).

29 claims
Read more →
Twingly

Twingly Channels

Curated real-time blogosphere feeds product (~2009-2010).

23 claims
Read more →
Philosophy

How Martin thinks

Views on AI
Startup philosophy
Memory & lifelogging
Personal development
Other
Stories

How Martin tells it

Life events

Turning points

~2000
Martin lost his father at age 22; formative loss behind the Memoto idea.
2000-2001
Martin and Sandra moved to Yokohama/Tokyo in November 2000 when Ericsson posted her to its Japan office; he freelanced as a web designer and Computer Sweden rep
~2010
Martin lost his mother roughly a decade after his father — the lost memories of his parents became the seed of the lifelogging idea that grew into Memoto/Narrat
2011
Martin stepped down as Twingly CEO to pursue new ventures.
2012-10
Memoto Kickstarter
The record-breaking Kickstarter for the Memoto lifelogging camera — $550k from 2,871 backers, turning a decade-old idea born from lost family memories into a co
2016
Narrative's insolvency after raising ~100M SEK — and the unusually open public processing of failure that followed ('Konsten att gå i konkurs').
2019
New York & Heywear
Martin split life between New York and Sweden, building and running the Heywear same-day glasses studio in Manhattan (opened NoHo 2021, closed ~2024).
2020
Meeting Veronica
Martin met his partner Veronica Gullbrandson on Tinder — goldsmith and owner of Ädelsmedjan in Kisa. The relationship was openly polyamorous from the start, wit
~2022
Founding of Multiply
Starting the AI venture Multiply with Rasmus Adler Wahlberg; home of the Co-creating with AI podcast.
~2024
Founding of Kindship
Martin's current venture focused on AI capability for families/relationships (kindship.ai).
2026
Co-founding Nuvai
Martin co-founds Nūvai, a precision-psychotherapy clinic in Malmö, and becomes its CTO — building the clinical platform and AI-supported tools (nuvai.se).
Cross-cutting

Ledgers

Ledger
Ideas ledger
Unbuilt ideas, still implementable
Ledger
People & partners
Everyone who mattered along the way
Ledger
Life history
Biography beyond the named events