Polyester

A consulting firm Martin co-founded in 2004 by spinning out the development division from a housing portal company where he was working. Polyester operated as a handelsbolag (trading partnership) until it was shut down around May 2006, serving as formative context before Martin's later ventures into Primelabs and Twingly.

Origins & operations

Martin and partners broke out the development division from their employer—a housing portal company—to establish Polyester as an independent consulting firm ▶ 11:19. The firm was co-founded in 2004. After running Polyester for roughly two years, Martin and his partners wound down the company around May 2006, moving on to new ventures ▶ 2:53.