Be Here Now
Be Here Now AB is Martin Källström's own applied-AI company — a small Swedish aktiebolag, registered in 2017, that sat dormant-to-modest for years before becoming, in 2025, the corporate vehicle through which Martin worked as AI architect on the immersive theatre production Elysium Näringslivsregistret ↗.
Registration and structure
- Be Here Now AB, organisation number 559106-3036, was registered with Bolagsverket on March 25, 2017, and with Skatteverket five days later, on March 30, 2017 Näringslivsregistret ↗.
- The company's registered address is Grönedegatan 2, c/o Martin Källström, 590 37 Kisa — its filed accounts separately note the company's formal seat as Linköping Näringslivsregistret ↗.
- Martin Källström is the sole listed board member and CEO ("styrelseledamot och verkställande direktör") Näringslivsregistret ↗; a research compilation independently corroborates that Martin operates the company out of Kisa Research ↗.
- Its registered main line of business is classified under SNI code 62100, data programming (dataprogrammering), with restaurant activity (SNI 56110, restaurangverksamhet) listed as a secondary line Näringslivsregistret ↗. Its filed purpose clause is broader still: the company "skall bedriva datakonsultverksamhet, terapeutisk verksamhet, naturguidning och därtill hänförlig verksamhet" — data consulting, therapeutic work, nature guiding, and related activity Näringslivsregistret ↗.
- As of the 2025 filing the company had 1 employee and a solidity (equity ratio) of 77.8% Näringslivsregistret ↗.
What the company does
Be Here Now AB describes its own activity, in its filed annual report, as operating "i skärningspunkten mellan artificiell intelligens och immersiv berättarkonst" — at the intersection of artificial intelligence and immersive storytelling — combining consulting and development assignments with its own capability- and product-development work, with particular focus on voice-based AI, interactive experiences, and applied AI for new business areas Näringslivsregistret ↗. A research compilation independently describes the same company as focused on "applied AI and interactive experiences for new business areas" Research ↗ — the vehicle, that compilation notes, for Martin's AI-architect role in Elysium Research ↗.
Financials: the Elysium-driven 2025 jump
Be Here Now's own filed accounts show a company that has moved between modest activity and near-dormancy over its history, before a sharp jump in the 2025 fiscal year:
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|
| Net revenue (kr) | 455,239 | 756,104 | 781,244 | 44,525 | 1,598 | 263,493 |
| Operating result (kr) | 76,640 | -14,563 | 100,489 | -87,476 | -268,415 | -133,429 |
| Result after financial items (kr) | 76,192 | -17,298 | 92,717 | -87,453 | 372,271 | 24,699 |
| Year's result (kr) | 44,732 | -17,298 | 53,966 | -44,343 | 303,037 | 19,527 |
- FY2025 turnover was 263,493 kr, a 16,389% increase from the prior year's 1,598 kr Näringslivsregistret ↗ — a jump the filing attributes almost entirely to one relationship: "Bolagets fakturerade tjänsteintäkter utgjordes främst av samarbetet med The Changency inom Elysium-projektet" — the company's invoiced service revenue consisted primarily of its collaboration with The Changency on the Elysium project, supplemented by individual consulting assignments (including on AI applications for external clients) and further client work Näringslivsregistret ↗.
- The filing describes Elysium in explicit terms as the year's defining event: "Årets största och mest betydelsefulla verksamhet var projektet Elysium, en immersiv teaterproduktion som Be Here Now drev tillsammans med samarbetspartnern The Changency" — the year's largest and most significant activity was the Elysium project, an immersive theatre production Be Here Now ran together with partner The Changency. The filing adds that the assignment was the company's main revenue source for the year and involved substantial capability development in voice-based AI and immersive storytelling, applying current voice- and language-model technology in an artistic, public-facing context and building specialist knowledge the filing frames as a core asset for the company's continued development Näringslivsregistret ↗.
- Year's result for 2025 was 19,527 kr, on total assets of 469,207 kr and equity of 364,888 kr, against a share capital of 50,000 kr unchanged since 2020 Näringslivsregistret ↗.
Be Here Now and Elysium
Be Here Now AB is, per its own registry filing, explicitly "Martin Källströms bolag, genom vilket han arbetar som AI-arkitekt i teaterproduktionen Elysium" — Martin Källström's company, through which he works as AI architect on the theatre production Elysium Näringslivsregistret ↗. Full detail on the production itself — the concept, run dates, visitor journey, creative team, and Martin's specific role — lives on Elysium.
Note on the company name
The name predates Elysium by roughly eight years — the company was registered in 2017, long before the theatre production existed — and the "Be Here Now" name and its stated focus on applied AI, interactive experiences, voice-based AI, and even "terapeutisk verksamhet" (therapeutic activity) and "naturguidning" (nature guiding) in its purpose clause suggest a broader personal-development and experience-design orientation that predates and outlasts any single project Näringslivsregistret ↗. No sources in this archive document what, if anything, Be Here Now did between its 2017 registration and the 2025 Elysium engagement beyond what the revenue table above shows.