Lotta Malm Hallqvist named Chair of collaborative AI platform Multiply.co

*By Mark Johnson — 26/03/2026*

*Rasmus Adler Wahlberg & Lotta Malm Hallqvist.*

Multiply.co, a global collaborative AI platform purpose-built for creative agencies and brand marketing departments, today announced the appointment of Lotta Malm Hallqvist as Chair.

In the role, serial entrepreneur turned agency executive Malm Hallqvist will support Multiply's next phase of growth and help accelerate its mission to reinvent agency-client collaboration for the AI age.

She will bring deep agency leadership and growth experience into product development and go-to-market strategy, with a focus on strengthening how agencies and brands work together to deliver higher-quality work, faster.

Lotta Malm Hallqvist

Malm Hallqvist is a widely respected leader in advertising, communications, and entrepreneurship. She co-founded ad agency Propaganda in 1997 and later sold the business to McCann.

Across her advertising career, she led new business at Mother and held senior global growth roles at McCann Worldgroup, Cheil Worldwide, and MDC Partners, helping agencies expand capabilities, win new clients, and scale internationally.

An entrepreneur at heart, Malm Hallqvist has also launched and grown multiple ventures across fashion, production, and communications, including taking companies public.

Recognised by Ad Age as one of its first "Women to Watch Europe", she is known for scaling creative businesses internationally and advancing gender equality in leadership.

She currently works in the corporate finance world, focusing on the M&A space and advising companies on growth and transformation across industries.

Multiply.co, co-founded by serial tech entrepreneur Rasmus Adler Wahlberg, helps independent and internal agencies find unique insights, develop creative ideas and deliver pitch perfect strategies under time pressure, while improving the quality of the agency-brand relationship.

The flexibility of the Multiply platform makes it easy to build a custom suite of AI agents and AI workflows, where AI enhances what makes them unique instead of watering it down.

Since launching in 2024, Multiply has signed marketing agency clients including NORD DDB, the NoA group across Scandinavia, including Åkestam Holst, globally Manifest, and most recently Together Group, including luxury-lifestyle communications agency Purple, strategic foresight and consumer-intelligence agency The Future Laboratory, and corporate and financial communications agency Seven Dials City.

Malm Hallqvist said: "I'm excited and honoured to join the smart team at Multiply at a time when the advertising industry is changing so rapidly. Client-agency collaboration has been under pressure for years, but AI will change how agencies and brands work together in more connected and efficient ways than ever before.

"Multiply is building a platform that strengthens creative intelligence and helps different teams collaborate as one. I'm looking forward to supporting Multiply's growth and helping agencies and brands unlock new opportunities through AI, without losing the human craft that makes great work great."

Rasmus Adler Wahlberg, co-Founder, Multiply.co, added: "Lotta's experience will be instrumental as we continue to grow Multiply. She's incredibly intelligent and well-connected in the creative advertising world but also has an innate understanding of the tech space.

"Her experience is invaluable to the core value proposition of our Creative Operating System – helping agencies to better understand their clients, deliver better work value faster and win more business – so I can't think of a better person to have on board."