Martin Källström
Multiply

Multiply — The AI Operating System for Creative Agencies

*Product site homepage, captured 2026-09-02. Meta description: "Multiply is the shared AI platform for creative agencies and marketing teams — brief together, stay aligned, and deliver work the brand actually asked for."*

Creative collaboration without limits

Multiply is the Creative OS that helps agencies scale like tech companies. Our always-on agents proactively helps keep your clients closer, deliver projects with quicker turnaround, and win more business.

*Book a demo · Explore features · For agencies · For marketing teams*

Customer voices — What teams say, in their own words

Multiply greatly accelerates processes across research, consultancy creative, and campaign execution work streams. It has already had a profound effect on not only the efficiency but the efficacy of our work at Manifest.

— Alex Myers, CEO & Founder · Manifest

I find that it's much better than ChatGPT. The answers are deeper and more professional. Multiply is really great. We created a thought leadership agent and I loved it. I could sit for days just doing this, because it's super fun, and I see a huge PR potential.

— Karin Bäcklund, PR Konsult · Hybrid

I think this is terrific, it's super good. That's the beauty of Multiply - being able to say what the researcher, strategist, and copywriter agents think. One hard part of my job is, I mean, crafting a lot of text isn't a problem, it's turning it into a story that we can then put into a presentation and pitch to someone. Having Multiply to be able to go from lots of text and a bigger story that you need to tell, but you can tell with your voice, into something that you have for guidance. I think Multiply is quite useful, especially for strategists.

— Matt Chapman, Strategy Director · Nord DDB

I just used Multiply to get some creative thought starters, and man, I was pretty blown away... Whenever I've tried this in the past with ChatGPT, they have been pretty average, corny and generic, but this time felt different. I'm kinda in shock. They obviously aren't final by any means but about 6/10 have some serious legs to them if we refine them.

— Isabel Tomson-Officer, Managing Partner · Manifest

The feedback from our team is quite good. We use Multiply for proposals and translation, and that part is really good. We opened a project and all of us used it to see each other's results. The platform automatically uses the relevant agents, which makes our life quite easy. When we set a strategy or need to check background information on a brand, that's the most efficient part for us.

— Maggie Chow, Vice President · Purple (HK)

Multiply is an incredibly intelligent research tool and has become invaluable when developing new business pitches. It saves me a huge amount of time, particularly when it comes to gathering and synthesizing background research and identifying relevant angles. I was able to execute a short proposal in around 30 minutes - research that alone would typically have taken me an hour and a half, before even getting to the strategic thinking. I shared a first draft with the team and they had no notes.

— Sophie Wise, Senior Director of Business Development · Purple (US)

Multiply works great. The real power of Multiply lies in having a shared place for the entire organization and the team. The UX is very inviting and straightforward, and as someone who does a lot of research and tests different strategic angles, I find that I get good results.

— Andreas Sjöstrand, Client Director · AWB

Working with Multiply has changed how we gain knowledge and insights into our clients' markets. It acts as a structured platform where we combine client communication with independent market analysis. Through Multiply, we've streamlined our research process and strengthened our ability to deliver sharp brand insights, quickly gathering industry knowledge and following a consistent, strategic approach for every new project.

— Daniel Edenvik, CEO · Edenvik Strategic Communication

Multiply helps us quickly identify which customers to prioritise and why. By surfacing key growth signals, business news such as expansion plans, and the most relevant contacts, it removes much of the manual effort from prospecting. It also recommends the right communication strategy based on that insight. This has saved me hours of research time and made it much easier to engage the right people with messaging tailored to their business goals.

— Liam Radley, Account Director · The Future Laboratory

Agency and client — still worlds apart.

Briefs live in inboxes. Research sits in decks. Feedback hides in DMs. And every handoff is a tax — on trust, on speed, on the work itself.

AGENCY — Where is the brief?

  • Last sent in an email thread three weeks ago
  • Living in a shared drive no one updated
  • Half the context stuck in Slack messages
  • Three versions of the same strategy deck
  • Brief sent, then rewritten in three follow-up emails
  • Brand guidelines scattered across four drives
  • Stakeholder feedback stuck in side conversations
  • Last quarter's insights no-one could find

THE GAP

CLIENT — What does the agency actually know?

  • Do they remember what we asked for?
  • Why is every round of feedback this slow?
  • Different answers from different people.
  • We're briefing the same thing, again.
  • Whose feedback is the one that matters?
  • Why does every approval take two weeks?
  • Legal said one thing. Brand said another.
  • We're guessing what on brand means — again.

And it shows up in every phase of the work.

1. Strategy — Late to context, early to assumptions. 2. Brief — Ambiguous asks. Rewritten three times. 3. Creative — Solving the wrong problem, fast. 4. Delivery — Final round feedback that rewrites the idea. 5. Reporting — Outcomes unmeasured and learnings lost.

AI made your people faster. It didn't bring you closer.

Every tool promised a productivity boost. None of them touched the space between the teams and the brand they're here to build.

AI 1.0 — PRODUCTIVITY ERA: Faster drafts. Faster decks. Still the same silos. Your strategists got quicker. Your designers got quicker. But the brief still arrives late, the client still asks did you see the doc, and the context still lives in someone's head.

MULTIPLY — COLLABORATION ERA: A collective brain that wraps around you and your clients. One shared memory of the account. One place where briefs, insights, and ideas get written — together. AI that knows your client as well as you do, and keeps everyone moving in the same direction.

The platform — Everything your team needs, in one collective brain.

From real-time market intelligence to seamless project delivery — built for the way brand and creative teams actually run.

Intelligence — A living brain for every brand. Brand, expectations, market, news — continuously rewritten from every file, call and message. The account, always live. Example: MyFitness Gyms living brief — "MyFitness is a mid-market fitness chain operating 230+ locations across Northern Europe and the Nordics. Positions itself as 'fitness made easy' — approachable, non-intimidating, and inclusive. Focused on growing brand awareness in the Nordics, increasing new member sign-ups by 15% YoY."

News the moment it breaks (coming soon): Intelligence · News — Monitoring Nordic fitness industry trends, competitor activity, and MyFitness brand mentions.

*Site navigation: Platform · Integrations · Manifesto · About · FAQ · Resources (Free marketing calculators, Glossary, Blog, Insights, News) · Book a demo*

Preserved in the Martin Källström press archive · captured 2026-09-02 · original: multiply.co
Text and images © Multiply — archived for preservation; the original link may rot, this copy will not.