Oskar Kalmaru

Oskar Kalmaru — the marketing co-founder Martin recruited twice. Kalmaru, a Stockholm-based entrepreneur who'd already founded an online video provider, became Memoto/Narrative's CMO and public face — he was the one who explained the Memoto→Narrative rebrand to the press. kickstarter-com ↗, engadget-com ↗ He came in early with prior marketing experience from Bubblar.se, a Swedish video service ▶ 43:30; a small, human detail from that era: his own son's kindergarten banned him from bringing the Memoto camera, worried about constant photography. spiegel-de ↗ (An earlier version of this page identified Kalmaru as a Multiply co-founder from a first-name mention in the podcast — the Oskar who co-founded Multiply is Oskar Lissheim-Boethius, a different person.)

Part of People & Partners — the recurring cast of Martin Källström's story.