Selin Olmsted

New York-based eyewear designer who spent years at Warby Parker before founding her own independent studio; Heywear recruited her to conceive and execute its entire proprietary launch collection of 33 frame designs (130+ style combinations) rather than rely on third-party wholesale frames. Per a research compilation, her industry standing continued well past Heywear's decline — she was presenting on eyewear design trends at OPTI 2026's Design Stage and SILMO Istanbul 2025. INVISION Magazine ↗, Research ↗

Part of People & Partners — the recurring cast of Martin Källström's story.