Project Shinobi

A real-time social media platform announced by Twingly in June 2009, Project Shinobi embodied an ambitious vision to reshape how people experience social and traditional media. The platform aimed to aggregate content and integrate with existing services, offering users a more social, relevant, and real-time experience.

Vision & Launch

Twingly announced Project Shinobi as a service that would become the next great platform for social media The Next Web ↗. The underlying vision was to provide a more social, relevant, and real-time experience, integrating with services you already use The Next Web ↗. Rather than fragmenting the user's attention across multiple platforms, the goal was to create a unified, more seamless approach to consuming and sharing content.

The project was scheduled to launch on October 1st, 2009 The Next Web ↗, with the goal of improving how users consumed both social and traditional media.