Martin Källström

Memoto Lifecasting Compact camera on launched on Kickstarter

Charbax2012-12-083:261280x720 original source ↗

A tiny, automatic camera and app that gives you a searchable and shareable photographic memory.

In this recording — 13 extracted moments
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factMemoto's aim is to give everyone a photographic memory through a tiny lifelogging camera that automatically captures photos.0:06factMemoto camera is designed for pictures and will automatically take photos at adjustable intervals.0:20factMemoto camera has approximately 2 days of battery life at the default 2 photos per minute interval, with adjustable intervals to extend usage.0:31factMemoto includes a GPS and uses an algorithm to group photos into moments based on location and time, then selects the most interesting photo for display.1:01factMemoto's photo selection algorithm is based on face detection, changes in context, and lighting conditions.1:26factMemoto camera automatically turns off when ambient light is low, automatically powering down when placed in a pocket or dark environment.1:37factMemoto received initial funding from Passion Capital in London in May 2012, and founders began working full-time in March 2012.1:55factMemoto founders are based in Linköping, Sweden.2:11factMemoto's Kickstarter campaign achieved 1,100% funding, raising significantly more than its target.2:27factMemoto raised $550,000 on Kickstarter, exceeding its $50,000 goal.2:49factMemoto's retail price is $279, including one year of cloud service.2:55factMemoto's Kickstarter backers in the first batch of 1,000 units received cameras at $199 with an estimated February 2013 shipping date.3:07factMemoto cameras are manufactured in Taiwan.3:21
Transcript

[00:00:01] Speaker A: So we're here with Memoto here at LeWeb 2012. So what is Memoto?

[00:00:06] Speaker B: Memoto's aim is to give everyone a photographic memory. And so we created this tiny lifelogging camera.

[00:00:15] Speaker A: Life blogging camera?

[00:00:16] Speaker B: Lifelogging camera.

[00:00:18] Speaker A: So it's for pictures or video?

[00:00:20] Speaker B: It's for pictures. And it will automatically take photos on an interval.

[00:00:26] Speaker A: So it will be USB and a clip-on?

[00:00:28] Speaker B: And a clip-on, yes.

[00:00:30] Speaker A: And how long will it last on battery?

[00:00:31] Speaker B: About 2 days on the 2 photos a minute interval. You can adjust the interval though, so that will of course determine the battery time. And then—

[00:00:40] Speaker A: Is it related with Memento, the movie where the guy needs to remember stuff?

[00:00:45] Speaker B: No, not really. And then you upload it to our cloud server and access it through the Memoto app, which I have a mock-up here.

[00:00:57] Speaker A: This is the app?

[00:00:58] Speaker B: This is the app.

[00:00:59] Speaker A: It's not released yet, or is it?

[00:01:01] Speaker B: It's not released yet. So this is what the timeline will look like. So the photos are— there's a GPS in the camera, and the photos are grouped into moments based on location and time. And then the algorithms in the app pick out the most interesting photo of the moment, and that's what you're presented with on the timeline.

[00:01:22] Speaker A: So there's an algorithm taking the most interesting— how does that work?

[00:01:26] Speaker B: It's based on face detection, changes in context, and lighting, things like that.

[00:01:31] Speaker A: And detecting sharpness or detecting light conditions, if it's just So if it's just a dark picture, it's not going to show it?

[00:01:37] Speaker B: Right, and the camera will automatically turn off when it's dark. So if you see it, it's on. If you put it in your pocket, that will turn it off.

[00:01:46] Speaker A: So you would just clip it on your—

[00:01:47] Speaker B: there? I've been clipping it here, but you can clip it on your clothes.

[00:01:51] Speaker A: So how did you get this done? You needed funding?

[00:01:55] Speaker B: Yeah, we got some funding from Passion Capital in London in May, and we all started— well, I haven't worked there that long, about 3 months, but the founders started working We're being in March full-time on this.

[00:02:10] Speaker A: Where are they based, the founders?

[00:02:11] Speaker B: In Linköping, Sweden. Sweden?

[00:02:13] Speaker A: So Swedish guys?

[00:02:15] Speaker B: Swedish guys.

[00:02:16] Speaker A: Went to London?

[00:02:18] Speaker B: Sorry?

[00:02:19] Speaker A: England? The initial funding in England?

[00:02:21] Speaker B: Yeah, our initial funding came from England.

[00:02:23] Speaker A: And then did you try Kickstarter or something like that? What did you do?

[00:02:27] Speaker B: Yes, we just finished a very successful Kickstarter campaign and we were 1,100% funded.

[00:02:35] Speaker A: 1,100%? So it's more than 100%.

[00:02:37] Speaker B: That's like 11 times more, right?

[00:02:39] Speaker A: So what was the 100%? How much was 100%?

[00:02:44] Speaker B: $50,000.

[00:02:47] Speaker A: US dollars?

[00:02:47] Speaker B: US dollars.

[00:02:48] Speaker A: So you got $550,000?

[00:02:49] Speaker B: So we got $550,000.

[00:02:50] Speaker A: And that means how many— how much did one cost?

[00:02:55] Speaker B: Well, at the different levels, it will retail for $279, and that comes with 1 year of service. But we had different levels, early bird specials on Kickstarter.

[00:03:05] Speaker A: So how much was it on Kickstarter?

[00:03:07] Speaker B: The first batch of 1,000 cameras that will ship in February $199.

[00:03:13] Speaker A: $199, cool. Alright, and that's February shipping?

[00:03:17] Speaker B: Estimated shipping date is in February.

[00:03:19] Speaker A: And where's it being made? Is this made in China?

[00:03:21] Speaker B: Taiwan.

[00:03:22] Speaker A: Taiwan, nice. Awesome.