narrative Captures Photos Every Few Seconds So You Don't Need To

[00:00:07] Speaker A: Hi, this is Rebecca Levy reporting live from CES 2014 with MommyTech TV. I'm here right now with Martin Källström of Narrative, which is a really cool— he's wearing it, so I'm going to point to it. It takes a picture every—

[00:00:23] Speaker B: 30 seconds.

[00:00:24] Speaker A: Every 30 seconds, which is crazy if you think about how many that is in a day.

[00:00:28] Speaker B: And so you don't have to think about it.

[00:00:29] Speaker A: Exactly.

[00:00:32] Speaker B: It adheres to a concept of calm technology that tries to not get in the way of your everyday life. So the camera just sits where it is, and it captures photos of everything you do. So you can be fully aware and mindful of your life, but you can still capture the memories of everything you do.

[00:00:53] Speaker A: I mean, that's so great, because as a parent, the last thing you want to do is just be sitting there with your phone blocking your view of your child while you're trying to capture a memory of your child.

[00:01:02] Speaker B: Exactly. Yeah. barrier between you and the people you love. And we really want to do the opposite of that, to allow you to have a great use of technology but not have it in the way of everyday life. And the moments you spend with your kids and family are so precious. I have 2 daughters that are 7 and 9, and I really enjoy being able

[00:01:27] Speaker B: to capture the memories of the time I spend with them, but I'm not having any, like, mobile device between between me and them while I do that.

[00:01:37] Speaker A: Right, and so they're kind of not aware, so you catch really lovely spontaneous moments.

[00:01:42] Speaker B: Yeah, exactly. So candid. The photos are so candid from a camera like this. You don't get photos where they have their photo face on. They're not making funny faces or anything. It's just beautiful photos coming out of the camera.

[00:01:55] Speaker A: What I also love is, so it integrates with an app, and that app really seamlessly will show you all of your pictures and help you sort of cut it together and create this narrative.

[00:02:07] Speaker B: Exactly. Exactly. 2,000 photos per day is far too many to organize yourself. So we make an app that does that for you. So we bring out the best photos of every day, maybe 20 or so, and put in the timeline. And then you can tap into a photo and see the full sequence of photos that are connected to that keyframe.

[00:02:28] Speaker A: That is really amazing, because it just does the work for you, so you're not feeling overwhelmed by having so many photos.

[00:02:34] Speaker B: Exactly, yeah. So we take care of all that hassle. All you do is to wear the camera, Then charge it and wear it again. That's all you do.

[00:02:42] Speaker A: I think you should put it on like your dog or your cat.

[00:02:44] Speaker B: Yeah.

[00:02:44] Speaker A: I see a lot of YouTube memes coming up.

[00:02:48] Speaker B: Yeah.

[00:02:48] Speaker A: So where can someone buy this?

[00:02:50] Speaker B: At getnarrative.com.

[00:02:52] Speaker A: Okay, getnarrative.com.

[00:02:53] Speaker B: getnarrative.com. It's available for preorder, and if you order now, we ship in February.

[00:02:58] Speaker A: Great.

[00:02:59] Speaker B: And you can go there to sign up for our email newsletter or read our blog. Or order the camera.

[00:03:07] Speaker A: Great, and how much does it retail for?

[00:03:08] Speaker B: It's $279, which includes as much storage as you like for 1 year. So that's, even though if you use it every day, all day, you can store all the photos for free on our servers, organized in the app.

[00:03:24] Speaker A: Great, thank you so much.

[00:03:25] Speaker B: Thank you.

[00:03:26] Speaker A: Thank you for watching. This is Rebecca Levy at CES 2014, reporting from MommyTech TV.